Branding campaign • Layout Design • Recruitment • Art Direction
Drake University Admissions Viewbook
Drake University College Fair Piece
Purpose: The Drake University Admissions Undergraduate Recruitment campaign provided a glimpse into life at Drake while also providing tons of information to high school students looking at colleges. The campaign (“Who will you be?”) used large photos, quirky icons and engaging questions to grab students’ attention and stand out from other colleges.
Deliverables: Over 100+ branded elements that included postcards, folders, posters, brochures, booklets, direct mail and web banners.
Campaign created and developed in 2013–2014 by a team in the Office of University Communications. I was one of the primary designers and client contacts.