Branding campaign • Layout Design • Recruitment • Art Direction
2010 Drake Relays 2012 Drake Relays 2013 Drake Relays Purpose: The Drake Relays is an annual week-long track event that is ran on Drake University’s iconic blue oval. Each year, a branded campaign with a unique tagline, photo style and type treatment is created to promote the event.
Deliverables: Over 50 pieces that include posters, postcards, program cover, credentials, stadium signs, track wrap posters, brochures, booklets, direct mail and web banners.
Campaigns created by a team in the Office of University Communications where I was the main designer from 2010–2014.